Serenity Skin Care
Serenity Skin Care is a skincare brand focused on delivering transformative, guided treatments that help individuals reduce stress, build confidence, and embrace self-love. With a holistic, personalized approach, Serenity provides informed skincare solutions that promote both visible results and emotional wellness.
Serenity Skincare tasked Amezcla with creating a system defined by their holistic and education approach to wellness while also exploring an identity outside of the saturated skincare market.
The brand strategy was centered on clarity, calm, and care. The identity system was built around a soft, confident palette—anchored in calming purple and balanced with accents of peach for warmth and energy. Typography combines the elegance of Mrs. Eaves with the clarity of Sofia Sans to reflect both empathy and professionalism. Imagery is minimal and focuses on clean and authentic compositions. The brand assets were designed to feel intuitive, friendly, and informative—offering clients a seamless experience from consultation to self-care.
Visual Identity
Branded Visuals
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