Auravia Holistic Therapy and Wellness
Auravia is a holistic mental health practice offering services through two departments: Mental Health and Wellness. Their approach integrates therapeutic care and supportive wellness tools to address the full self—mind, body and soul. Whether through counseling, workshops, or resources, Auravia provides and supports individuals with structured pathways toward emotional clarity and long-term growth.
Auravia partnered with Amezcla to develop a complete brand and website system that individually defines its two service departments, while maintaining unity under one identity. The challenge was to establish visual and functional clarity between the therapy and wellness offerings without compromising a seamless, holistic brand experience.
We designed a dual-department brand system using a distinct color-coded structure: Therapy Violet and Wellness Blue, supported by Therapy Yellow and Wellness Sky as accents. These palettes allow users to intuitively identify the section they’re navigating while staying within a unified visual language. The core brand color grounds the identity in trust and stability. Paired with modern, approachable typography and mobile-first UX, the website makes it easy to explore services, request sessions, and understand Auravia’s integrated care philosophy.
Visual Identity
WEbsite
The Auravia website was designed to reflect it’s two core service areas—Mental Health and Wellness—while maintaining a unified, intuitive experience. Each department is visually distinguished using a dedicated color system (Therapy Violet and Wellness Blue), supported by accent tones that guide user flow. The design prioritizes mobile-first usability, streamlined navigation, and a modular layout that adapts as services expand. Typography and layout choices support readability, while warm brand tones reinforce emotional calm. The result is a clear, intentional digital environment that mirrors Auravia’s integrated approach to care.
Branded Visuals
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