Hartwood Custom Floors
Hartwood is a custom flooring company that brings new life to every home through bespoke floor designs and installations. Their brand Identity strikes a delicate balance between modern design with traditional roots. Their core values center on Responsibility, Satisfaction, and Effectiveness. Hartwood’s attributes are; confidence, personableness, cleanliness, adaptability, and informative.
This project was a comprehensive brand identity development, focusing on both visual and verbal elements which include:
- Implementation of a sophisticated earth-tone color palette featuring deep browns, forest greens, and warm neutrals
- Integration of the Forma DJR Deck typography system
- Development of brand voice that balances professionalism with approachability
- Creation of primary, secondary, and icon logo variations with clear usage guidelines
- Establishment of brand guidelines ensuring consistency across all applications.
- Creation of a service brochure website where clients can learn about the process and services provided.
The creative direction focuses on:
- Maintaining visual harmony between modern and traditional design elements
- Implementing a clean, sophisticated aesthetic that reflects the brand’s confident yet approachable nature
- Utilizing the established color palette to create warm and inviting visuals
- Ensuring consistent application of the Forma DJR Deck typography system
- Creating designs that embody the brand’s core attributes: confident, clean, personable, adaptable, and informative
Visual Identity
Brand Assets
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