Hartwood Custom Floors

Hartwood is a custom flooring company that brings new life to every home through bespoke floor designs and installations. Their brand Identity strikes a delicate balance between modern design with traditional roots. Their core values center on Responsibility, Satisfaction, and Effectiveness. Hartwood’s attributes are; confidence, personableness, cleanliness, adaptability, and informative.

Project Brief

This project was a comprehensive brand identity development, focusing on both visual and verbal elements which include:

Implementation of a sophisticated earth-tone color palette featuring deep browns, forest greens, and warm neutrals
Integration of the Forma DJR Deck typography system
Development of brand voice that balances professionalism with approachability
Creation of primary, secondary, and icon logo variations with clear usage guidelines
Establishment of brand guidelines ensuring consistency across all applications.
Creation of a service brochure website where clients can learn about the process and services provided.

Creative Direction

The creative direction focuses on:

Maintaining visual harmony between modern and traditional design elements
Implementing a clean, sophisticated aesthetic that reflects the brand’s confident yet approachable nature
Utilizing the established color palette to create warm and inviting visuals
Ensuring consistent application of the Forma DJR Deck typography system
Creating designs that embody the brand’s core attributes: confident, clean, personable, adaptable, and informative

Visual Identity

WEbsite

Website Overview

Hartwood is a custom flooring company that transforms homes through bespoke floor designs and installations. Their brand identity expertly balances modern innovation with traditional craftsmanship.

Core elements of the brand include:

Commitment to their values of Responsibility, Satisfaction, and Effectiveness
A sophisticated brand presentation featuring earth-tone colors and professional typography
A service-focused website that guides clients through their process and available services

The website should embody their key brand attributes of being: