Holistic Vida Therapy

Holistic Vida is a wellness-centered therapy practice offering a holistic approach to mental health. Currently focused on talk therapy and telehealth, Holistic Vida is grounded in the belief that true healing involves the mind, body, and spirit. With plans to expand into services like yoga and spa treatments, their mission is to foster resilience, self-awareness, and meaningful relationships—especially for BIPOC, LGBTQIA+, and first- and second-generation individuals navigating identity, stress, and belonging.

Project Brief

Creative Direction

Our strategy focused on expressing Holistic Vida’s commitment to emotional care, personal growth, and integrated wellness. The identity system uses soft, natural tones like ocean blue, forest green, and rose to communicate safety, healing, and balance. Typography (Avance and Century Gothic) blends modern simplicity with warmth and accessibility. The logo design places the individual (“H”) at the center, supported by community and transformation represented through the “V” and “T.” Across print and digital, the brand delivers a sense of clarity, compassion, and grounded support for individuals on a journey toward lasting change.

Visual Identity

WEbsite

Website Overview

The Holistic Vida website was designed to be inclusive, calming, and action-oriented. Built around mobile-first UX, it guides users through therapy offerings, wellness services, and telehealth options with clarity and ease. The design emphasizes trust and transformation through warm gradients, thoughtful copy, and accessible navigation. Every detail—from colors to copy tone—reinforces the brand’s promise: empowering users to transform within and thrive beyond.