Melting Pot Dispensary
MP Dispensary is a licensed cannabis retailer based in Texas. They offer a curated range of cannabis products that prioritize education, product transparency, and customer service. MP aims to make cannabis accessible and understandable for both new and returning users through their non–judgmental approach.
Amezcla was brought in to create a new brand identity and website for MP Dispensary. The objective was to move the business away from its previous urban smoke shop aesthetic and reposition it as a modern, trusted cannabis destination. The design system needed to reflect MP’s values—education, community, and transparency—while also complying with cannabis industry regulations in Texas.
The visual direction for MP Dispensary was built around its core values; transparency, education, and community care. At the center of the identity is the primary MP logo—a bold, clean acronym designed to be instantly recognizable and versatile across all brand touchpoints. It projects professionalism without leaning on outdated cannabis clichés. To extend the system, we created two custom illustrations: the Flower, representing healing, growth, and cannabis care; and the Cauldron, inspired by the Melting Pot—a symbol of cultural inclusion, transformation, and shared wellness. These marks are used flexibly to reflect different facets of MP’s community and reinforce the tagline For All Kind. The brand system is supported by strong, legible typography (Knockout and Bitter), a calming green and gold palette, and a tone of voice that’s informed, respectful, and straightforward—designed to guide customers with clarity and trust.
Visual Identity
WEbsite
Branded Visuals
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